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Press Releases

Discus Dental Disputes BriteSmile's Complaint
Company Maintains BriteSmile is Interfering with Dentist's
Autonomy |
LOS ANGELES (June 6, 2002) – Discus Dental, Inc.,
the nation's leading developer of tooth whitening and dental hygiene
products for the professional dental community, announced today that
the company vigorously disputes the allegations of unfair business
practices and tortious interference, as expressed in a recent press
release from competitor BriteSmile.
BriteSmile has widely publicized its complaint against Discus Dental,
which complaint alleges that Discus Dental has intentionally interfered
with BriteSmile's contractual relationships with dentists via the
marketing of ZOOM!, Discus Dental's new in-office tooth whitening
system for dentists. ZOOM!, which competes with BriteSmile's
tooth whitening technology, has been extremely popular and has been
adopted by thousands of dentists across the country.
While BriteSmile has broadly distributed press releases citing to
its complaint against Discus Dental, Discus Dental has yet to be served
with a copy of the complaint. Discus Dental has been providing the
dental community with whitening and hygiene products for over ten
years and currently services 45,000 dentist nationwide. Discus Dental
maintains that it is not appropriate for BriteSmile to bind dentists
to a single treatment choice and that BriteSmile's latest legal action
is an attempt to interfere with dentists' freedom to provide patients
with all available treatment options.
"We look forward to a legal resolution of BriteSmile's groundless
claim," said Ken Rosenblood, Discus Dental's Chief Operating
Officer. "Discus Dental continues to support the autonomy of
dentists to choose the best products and procedures without outside
interference. In fact, we expect the courts to enforce public policy
that gives dentists the right to fully exercise their professional
judgment in the treatment of their own patients."
About Discus Dental
Since it's founding in 1989, Discus Dental has been a leader in the
development of innovative dental products and technologies. ZOOM!,
it's newest product, is a proprietary chairside tooth whitening system
designed to be used by independent dental offices. Located in Culver
City, CA, Discus Dental Inc. is focused on a simple goal; to make
the most exciting and effective dental products available at the dentist's
office.
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