LOS ANGELES (November 12, 2002) – At this year’s ESPN Fitness America Pageant™ contestants will have an advantage over previous years…a beautiful bright smile to go along with those well-toned bodies. Discus Dental, the world's leader in the professional tooth whitening category, today announced they will be the official tooth whitening sponsor of the ESPN Fitness America Pageant and that all contestants will be given complimentary ZOOM!™ treatments for the competition this year in Redondo Beach, Calif.

“Looking good will make anyone feel better about themselves, which makes them more self-confident in the long run,” states Dr. Bill Dorfman, DDS, founder of Discus Dental Inc. “With overall beauty and outgoing attitudes playing a major part in any pageant, we felt this partnership was a perfect opportunity for all involved. We’ve been able to give all the contestants that little extra boost of self-esteem and self-confidence that will help push them into the winner’s circle.”

ZOOM! is a revolutionary tooth whitening treatment from Discus Dental that delivers dramatic results in minimal time. The ZOOM! In-Office Whitening System uses proprietary technology to dramatically whiten teeth in about an hour. The procedure is simple. It begins with a short preparation to cover the lips and gums, leaving only the teeth exposed. The ZOOM! clinician then applies the whitening gel, which is activated by a specially designed light. A five-minute fluoride treatment completes the procedure. The results…users typically see their teeth get an average of eight shades whiter.

“We are thrilled to be working with Discus Dental and ZOOM!” states Robin Chang, senior director for the ESPN Fitness America Pageant. “Contestants’ overall appearance is heavily judged, both in the fitness and swimsuit rounds of the pageant. By offering these treatments to all contestants we’re sure to have high scores from the sparkling smiles.”

The ESPN Fitness America Pageant will be held on November 13-15 in Redondo Beach, CA. For over ten years, the Fitness America Pageant events have been televised worldwide as competitions for women who want to compete in the fitness arena, but also want the glamour and prestige of a beauty pageant. The high caliber of competing athletes combined with extensive worldwide television and magazine coverage has given the pageant a reputation as the most prestigious women's fitness event in the nation. With over 100 women, those world-qualified in fitness, it will likely be the most competitive lineup ever seen.

About Discus Dental
Founded in 1989, Discus Dental is the world's leader in the professional tooth whitening category, a more than $750 million industry that includes other brands like BriteSmile, Crest, Colgate, LaserSmile, Opalescence and Rembrandt. Located in Culver City, CA, Discus Dental is focused on a simple goal: to make the most exciting and effective dental products available at the dentist's office. Discus Dental's products are endorsed by over 45,000 dental offices in the U.S. alone and its whitening products have often been rated #1 by independent ratings publications in the dental industry. For more information regarding ZOOM!, Discus Dental's newest tooth whitening process, please call 1-877-ZOOM123 or visit www.zoomnow.com.

Discus Dental Inc. is dedicated to children's dental health care and together with The Crown Council, an alliance of dentists throughout the United States and Canada, has raised over $13 million dollars for more than 115 children's charities including St. Jude's Hospital, The Children's Dental Center and Garth Brooks' Teammates for Kids Foundation.